CASE STUDY OVERVIEW
INDUSTRY
Technology / SaaS
COMPANY SIZE
Global Mid-Market
engagement type
Integration
PRIMARY PLATFORM
Stripe Billing
primary migrations
Subscription Data
Payment Methods
Regional Billing Environment Cutover
CLIENT BACKGROUND
THE CHALLENGE
This transformation was born from the need to consolidate fractured billing and payments infrastructure. A consolidate to Stripe for all billing and payment operations meant:
- Leveraging a single technology to manage US and EU billing and payment processing.
- Avoiding integration refactor to shift from deprecated Zuora APIs.
- Integrating both SLG and PLG channels into a single, API-first billing platform built for the future of agile monetization.
While any team would sign up for these outcomes, billing system transitions are inherently risky, and this risk is the chief reason they’re often deferred or shelved.
Enter Ravus as the team to eliminate this risk through our experience with billing system transitions, certified Stripe Developer and Billing Architects, and the old-school (and often boring) rigor needed to run many migration iterations until the results tie out. Ravus owned the migration workstream responsible for planning, managing, and executing the movement of customer records, subscriptions, and related billing data to Stripe for go-forward billing and subscription management.
This was not a simple data conversion. The migration involved hundreds of thousands of customers and active subscriptions across separate US and EU payment environments. Ravus designed the migration approach to preserve billing continuity, maintain payment relationships, and carry forward future-effective subscription changes already scheduled to occur after cutover.
The total transformation engagement spanned approximately 52 weeks, with the 5-week rolling migration completing in February 2026.
THE SOLUTION
Ravus designed and executed a scalable migration framework to move customer records and subscriptions data from the Zuora to Stripe. In coordination with Stripe and client teams, the end-to-end migration exercise included:
- Full and custom E-T-L scripting to support data transformation between Zuora and Stripe data models.
- Conditional loading of Customer + Subscription data to target Stripe Accounts based on region.
- Payment method migration to preserve auto-pay behavior and eliminate cash flow disruption.
- Turndown of customer billing in the Zuora platform following the migration and validation of Stripe imports.
This process was underpinned by a coordinated 35-step routine for each cohort (this is where the boring rigor comes in) and numerous preproduction iterations.
To reduce cutover risk, Ravus and client teams performed comprehensive like-for-like testing throughout the migration process. This validation approach confirmed migration accuracy, surfaced discrepancies early, and improved confidence ahead of production migration.
To replicate subscription lifecycle behavior in Stripe, Ravus rebuilt active Subscriptions and implemented Subscription Schedules for accounts with future-effective changes already queued in the source environment. That included upcoming plan changes, pricing adjustments, and other scheduled events that needed to continue exactly as intended after migration.
The migration concluded with a controlled cutover process that temporarily paused billing activity during the transition, moved production accounts safely into Stripe and internal data stores, and supported retirement of the legacy platform.
RESULTS & IMPACTS
Ravus delivered a seamless large-scale migration that preserved customer billing relationships while giving the client a more scalable, modern billing foundation.
Key outcomes include:
- Successful migration of ~ 150K customers and subscriptions
- Preservation of stored payment methods, eliminating customer friction during transition while maintain best-in-class auth rates.
- Continuity of subscription states and future-effective billing changes after cutover
- Migration confidence via iterative migration development and bill-to-bill comparisons across the customer base.
- A stronger revenue operations stack for future scale and ongoing go-to-market agility.